Seeing as I have made up my mind to take blogging seriously for the 100th time (closes eye in shame), I thought it will be nice to do flashbacks of some of my blog posts from www.titiajblog.wordpress.com . Also, this will serve as a reminder of where I’m coming from in my blogging journey 🙂
Coco swatches | makeup swatches on Women of colour (WOC).
As a dark-skinned woman, she was frustrated with not seeing makeup modelled on women of different complexions.
When it comes to finding makeup for women of colour, one of the major concern would be finding the right brand out of the numerous brands out there. you would agree with me that sometimes it’s all trial and error when purchasing makeup because a lot of the popular colours are often made for light skin and it wouldn’t look the same on darker skin.
COCOSWATCHES helps women of colour find their perfect match and shades of makeup. it has helped solve a major issue in the beauty world with regards to finding what suits your skin tone as a woman of colour, as most people have to rely on their favourite brown/ dark skin beauty blogger as guidance when purchasing makeup products. this app has made testing products on WOC a lot easier, as it saves you the frustration of purchasing something that doesn’t suit you and enables you to make a well-informed decision about makeup.
The brain behind this is a Fashion and beauty blogger Ofunne Amaka. she started off with an Instagram account then launched a site and an app.
- It has made the being process a lot easier as you can see swatches on dark skin and reviews
- Improves the shopping experience of women of colour
- With the mobile app, you can scroll through a lot of makeup brands both new launches and old favourites to find the perfect shade as yours before purchasing it
- You save money
- The app focuses on the diversity of makeup of which not many brands acknowledge.
Thank you for reading, do let me know your take on it in the comment section.